Some stories begin with a strategic business plan. Others begin with a dream. The story of DEEZ CARDS begins somewhere much more personal - in a Mayo Clinic hospital bed in Rochester, Minnesota, and eventually leads all the way to Altamont, New York. On Saturday, the 12th of September, DEEZ CARDS will celebrate the opening of its brick-and-mortar location at 103 Park Street in Altamont, marking a major milestone in a journey that started with a lifelong passion for collecting

Bilbo has officially left Bag End again—and this time he's bringing booster packs. Magic: The Gathering | The Hobbit released worldwide on August 14, 2026, returning MTG to Middle-earth with Bilbo Baggins, Thorin's Company, Gandalf, Smaug, the Lonely Mountain, and some of the most collector-focused treatments we've seen in a Universes Beyond release. If you loved The Lord of the Rings: Tales of Middle-earth or you've been waiting for Magic to tackle Bilbo's original adventure

Thirty years ago, there were no PSA 10 Charizards commanding display cases, no midnight Pokémon release lines, no Pokémon GO, no massive binder collections, and no parents handing their childhood cards down to their kids. There were just two Game Boy games in Japan: Pokémon Red Version and Pokémon Green Version. They launched on February 27, 1996. Three decades later, that date is celebrated around the world as Pokémon Day—and in 2026, Pokémon officially reached its 30th anni

As we prepare to open our doors in Altamont, New York, we wanted the beginning of this new chapter to represent more than simply opening a new sports card and collectibles shop. We wanted it to reflect what we believe sports, collecting, and community can mean when they come together.